Casper

Brand Identity

Casper is the first blockchain built for easy and intuitive enterprise adoption. We were tasked with creating a new identity that not only presents Casper as a leader in the crypto-world, but also is influenced and reactive to live data within the blockchain. This has created a data-driven identity that is both visually striking and informative through the strategic use of color and three-dimensional representative shapes. 

My involvement was from concept stage to final delivery of assets and brand guidelines in collaboration with the design director and creative director.

Team

Creative Director
Design Director
Senior Designer / AD
3D Designer

Typeface Designer

Rich Tu
David Balsamello
Ramzi Husein
Mat Brown
Griffin Keller
Jeremy Mickel