AG1
Campaigns

Art Direction
Campain
Motion

AG1 is more than just a greens powder—it’s a science-backed daily habit designed to support whole-body health, starting with the gut microbiome. My role in shaping AG1’s brand storytelling centered on conceptualizing and executing campaigns that educated consumers on the deeper benefits of AG1, from improved digestion to increased energy and sharper focus.

One of the most impactful projects was WTF is NSF campaign. Although athletes may be aware, many consumers are unaware of what NSF Certified for Sport means and why it matters. We developed a bold, engaging campaign that broke down the significance of the certification—ensuring athletes and everyday users understood that AG1 is rigorously tested and free from banned substances.

Through strategic creative direction and execution, I helped AG1 translate complex health and certification standards into compelling, digestible content—reinforcing trust, credibility, and the brand’s position as a leader in the wellness space.

Team

AD + Design
Copy

Ramzi Husein
Justine Cotter