Tally's Ranch

Branding
Packaging
Website

Tally’s Ranch is a new pet food brand founded on the belief that feeding dogs real food should be both convenient and affordable. Michael, the founder, and I first worked together at The Farmer’s Dog, where we witnessed firsthand the life-changing benefits of fresh food for thousands of dogs. Yet, despite these results, many pet parents simply couldn’t make the switch due to cost or convenience—leaving us searching for a better solution.

Tally’s Ranch was created to bridge this gap. With a mission to help dogs live longer, healthier lives, the brand introduces freeze-dried recipes made in small batches in Wisconsin—offering a real-food alternative that fits into even the busiest of lifestyles. The brand identity is deeply rooted in the spirit of the American West, embodying a sense of rugged honesty, care, and tradition.

From strategy to design, we built Tally’s Ranch to stand out in the pet food landscape—making real food more accessible for the dogs who deserve it most.

Team

CD + Design
Illustration

Ramzi Husein
Elena Pimonova