Harry's Famous
Sauce

Branding
Packaging
Website

This isn’t just a sauce –
it’s a revolution. Harry Hamlin's Sunday sauce went viral almost overnight after its debut on The Real Housewives of Beverly Hills. The buzz was the perfect catalyst to bring his passion for cooking to the plates of millions of Americans. And thus, Harry's Famous Sauce was born. Family owned and the first open-source food company, Harry's Famous is set to revolutionize the food world for good. 

In partnership with Farrynheight, we created an identity that took that transparency to heart by putting a plate of his food right on the label, the first of its competitors to do so in the sauce market. The use of the diamond pattern, inspired by the tuscan tile in Harry's own kitchen, gives a wholesome vibe inviting people to have a seat at Harry's table. The use of an accent handwritten typeface and pen gestures emulate the original recipe page with scratch notes and edits in Harry's handwriting. The color palette is built to be flexible to support future sauces like vodka, alfredo, and more. Flavor names highlight a unique ingredient that takes a spin at the classics such as Rosemary Red Wine. We created a brand that is built to grow and ultimately become yet another legacy of Harry Hamlin.

Team

Creative Director
Senior Designer
Studio

Minali Chatani
Ramzi Husein
Farrynheight